Bret P. Tangley

Sterling Water, Inc.
Sterling Water, Inc.

Contact Details

Sterling Water, Inc.


Bret P. Tangley, Water Quality Association Master Water Specialist (MWS), is a 35+-year veteran of the water quality improvement industry and third-generation "Culligan Man," following in the dealer footsteps of his late grandfather, W. Sterling Tangley, and father Peter Tangley.  Bret currently serves as the as President of Sterling Water, Inc. which owns and operates four (4) award-winning Culligan dealerships with locations in Eau Claire (Company Headquarters), Waupaca and Rothschild (Wausau), Wisconsin and Sauk Centre/Willmar, Minnesota as well as the Regional Director for the Packard Group of Culligan Soft Water Service Company in dealerships located throughout New York, Pennsylvania, Iowa, Illinois, Missouri and Arizona.  He is a native of Eau Claire, graduating from Memorial High School in 1986 and is a 1990 Magna Cum Laude graduate of Hamline University, St. Paul, MN, with a B.A. in Business Management and a Minor in Economics. 

Bret is a Past Board President (2015-2016) of the industry’s trade association, the Water Quality Association (WQA) (, and currently serves as the Chairman and dealer representative for the state of Wisconsin of the Culligan Dealer Advisory Council (DAC), a position he also held in 2011.  In addition, he serves as a Board of Director for the Minnesota Water Quality Association (  Bret is the past Secretary/Treasurer of the Water Quality Association of Wisconsin and the Culligan Dealers Association of Wisconsin, Past President of the Eau Claire/La Crosse Advertising Co-op, Past Member of the Culligan Marketing SubCommittee and is an original member of the active Culligan One 20 Group. Bret is a Master Restricted Plumber in the State of Minnesota, serves as a Past President of the Board of Directors for the local Eau Claire Area YMCA and the Eau Claire Golf & Country Club while remaining active in Junior Achievement in his community. 

Bret has performed a variety of positions in the Culligan business including residential sales, commercial & industrial sales, delivery, repair service, installation, office administration, human resources and dealership management.  With this wide array of experience, he has served the water quality improvement industry with a number of group presentations surrounding operational process improvements, marketing, forecasting, leadership, communications and financial benchmarking.  His commitment to the industry earned him the WQA Award of Merit in 2012 and the Culligan dealer network bestowed upon him the prestigious Pinnacle Award in 2006 for leadership and vision in the Culligan system.  

The Sterling Water family of dealerships has won many honors for performance highlighted by the dealership in Eau Claire earning the area Chamber of Commerce Small Business of the Year Award in 2007 as well as the Emmett J. Culligan Award (Top 15 Dealerships in Culligan System Worldwide) in 2010 and 2012.  The dealership in Rothschild, WI won the Mosinee Area Chamber of Commerce Small Business of the Year Award in 2010 and the Emmett J. Culligan Award in 2011 and 2014.  

Bret and his wife Tonja, reside in Eau Claire with their three (3) children - daughter Olivia (16), daughter Isabella (12) and son Jackson (8).  In his spare time he enjoys youth coaching, running, reading, movies, trivia, travel and golf.  He can be reached at (715) 598-2006 or at​