2020 CDANA Convention Information


April 25-28, 2020


Dear Culligan Dealers, 

Registration for the 2020 CDANA Convention & Product Far is OPEN! Your CDANA Convention Committee has been working very hard to make this the GREATEST Convention EVER! We are thrilled to welcome you all to downtown AUSTIN, TEXAS - where we don't generally prepare prepare for winter! We hope you will read the 10 Reasons you CANNOT MISS #2020CDANA!

We are very excited to announce that CDANA is offering The Power of Positive Leadership Training Certification program to the dealer network. This additional full-day program will take place on the day prior to the 2020 CDANA Convention in Austin, Texas! Developed by Jon Gordon and presented by Julie Nee, this program is a great way increase your own personal growth as a leader, and will also improve your dealership teams as well. 

Several of our dealers, as well as myself, were fortunate enough to attend this program and it has been highly recommended by all. CDANA believes this full-day seminar is a great value-add opportunity for you and your staff! To encourage dealers to take advantage of this opportunity CDANA have chosen to sponsor a portion of the $600+ cost per person, lowering the participation fee to $279 per person!

As Jon Gordon says, "Positive Leaders Create and Share a Positive Vision".

Space for this program is limited and once it is full, it's FULL! We hope you will register today!

We can all agree that the CDANA Convention is the PERFECT time and place to see your Culligan friends and family! 20 years ago, the CDANA Convention was held at the landmark Driskil Hotel on 6th Street, and this was our first CDANA Product Fair! Two MAJOR changes since then, WE HAVE GROWN and SO HAS AUSTIN, TEXAS (More on that in a minute). MARK YOUR CALENDARS - April 26-28th, 2020!

Screen_Shot_2019-12-08_at_5_43_36_PM.png THE POWER OF POSITIVE LEADERSHIP CERTIFICATION PROGRAM, by Jon Gordon
Due to the success of Marketplace ad Merchandise, CDANA is able to help partially underwrite a Leadership Training Program that we think is a "game changer" in how we run out teams, empower our employees and become better leaders for the Culligan System. This is an optional add-on to the convention, but we hope that you will choose to attend and bring your team or key team members. 

If you have not had a chance to spend time in downtown Austin since the last convention, you might be blown away by how much it has grown. No offense, we want you to visit, but NOT move to Austin. It is starting to get really crowded. Fun facts about Austin:

  • BEST PLACE to live 3 years running, voted by US News & World Report!
  • We love football!
  • It's ALWAYS Taco Tuesday! We prefer most of our meals in taco form! We promise to not do this to you during the convention though!
  • Barbecue is delicious and abundant!
  • We are know for plenty of watering holes (aka bars with lots of beer and margaritas)! Plan your diet before and after you come to Austin!
  • Live Music Capital of the World (Don't tell Nashville)!
  • We have a killer gourmet Food Truck scene! There is likely a DJ or Band at Brunch too!
  • Largest urban Bat Colony under the Congress bridge and 1.5 million bats take off at sunset to help keep the mosquitos at bay! (just 0.2 miles from the JW Marriott)
  • Lady Bird Lake (0.2 miles from the JW Marriott and is visible for many from the rooms) offers fantastic hiking and biking trails along with SUP Paddle Boarding, Canoeing, and Kayaking. 
  • Keep Austin Weird (Austin can be a little eccentric, but in a good/fun way) As we say "We are all here because we are not all there"!
  • World Famous Austin City Limits (ACL) is 0.3 miles from the JW Marriott - maybe you can catch a live show!
  • It's not as liberal as you might think and we still country dance in Austin too!
  • Beautiful views and less than a mile from the Texas State Capitol (Did I mention that the Texas Capitol is BIGGER than the US Capitol?) "Everything is Bigger in Texas!"
  • Did I mention a strong history of famous musicians - Willie Nelson, Stevie Ray Vaughn, Janis Joplin, George Straight ... we can keep going! We love good music!
  • There is more to do than you can imagine and, try as you might, you just can't do it all. But I guarantee when you get on the plane to go home ... you will wish that you could stay a touch longer!
  • Alright, Alright, Alright! Oh yeah, Matthew McConauhey lives in Austin and is not a professor at the University of Texas, ladies!

As we say in Austin, "Come Early, Be Loud, Stay Late!" That applies to the #CDANA2020

Screen_Shot_2019-12-08_at_5_43_54_PM.png EDUCATION
The Convention Committee is hard at work to ensure that you have a robust educational program during the convention. we have retained some very professional outside speakers that we feel are a great fit for the convention and the system. We will roll out more about our final program with speakers and topics in the next few weeks. We will have a special Human Resources training course as well! 

Screen_Shot_2019-12-08_at_5_44_01_PM.png 2020 CDANA PRODUCT FAIR
As with past years, we are hoping that the 2020 CDANA Product Fair will be a sold-out event. We already have out Associate Members knocking on the door to register. they are excited to meet with you and we know you are grateful for them. 

Screen_Shot_2019-12-08_at_5_44_09_PM.png CULLIGAN CARES ONSITE ACTIVITY
At the 2020 CDANA Convention, we will be incorporating a fun activity that we can all do ONSITE to help people in need. Culligan Cares has had a fantastic year of growth and we hope to keep this success moving and growing. Onward and Upward!

Screen_Shot_2019-12-08_at_5_44_17_PM.png ONSITE CDANA SWAG STORE
For the past two years, we have completely sold out of our CDANA Swag Store onsite items. Be prepared to see some new swag this year and possibly some opportunities to win FREE SWAG!

Screen_Shot_2019-12-08_at_5_44_27_PM.png CHANGE TO WIN A FREE YETI TOTE with MYSTERY PRIZES INSIDE
If you complete your registration BEFORE December 31, 2019 and secure your hotel room, your name and additional registrants names will be entered into a drawing to win a YETI Cooler Bag with mystery prizes inside The total prize value is approx. $1,000!!! Who doesn't love MYSTERY PRIZES or a YETI Cooler Bag?

Screen_Shot_2019-12-08_at_5_44_34_PM.png WELCOME PARTY WILL BE OFF THE HOOK
Be prepared to hang out with the Dealer System and party with some local LIVE AUSTIN Music and fantastic food/drinks!

As most of you know, Larry Holzman is retiring and this will be his last convention. We hope to pay tribute to him in a unique way and we want you to have your opportunity to bid farewell after his three plus decades of service tot he Dealer System! We will all miss Larry! In addition, we will honor the best of the best in the Culligan System for their hard work over the past year! We will also honor dealers with milestone anniversaries for their years of service!

Please join us for the 2020 CDANA Convention & Product Fair! 
April 25 - 28, 2020 in downtown Austin, TX!

AustinPromo (1)