Schedule of Events

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Thursday, March 21, 2019      

12:00 PM – 5:00 PM: CDANA REGISTRATION AND SWAG STORE OPEN  

2:00 PM – 5:00 PM: CDANA BOARD MEETING (DEALER ONLY) 

5:30 PM – 9:30 PM: Optional Outings – CDANA Sunset Wine Cruise* or CDANA Ye Parched Pub Crawl* *Additional Ticket (See Registration) 



Friday, March 22, 2019      

7:00 AM – 8:00 AM: CDANA Yoga on the Lawn by World Famous Yoga Instructor, Suzanne Ketron (@crazyyogalove)

7:00 AM – 6:00 PM: CDANA REGISTRATION AND SWAG STORE OPEN

7:30 AM – 9:30 AM: CDANA Past President’s Breakfast (Invitation Only)

10:00 AM – 5:00 PM: CDANA GENERAL SESSION (DEALER ONLY)

  •  Culligan International Update – Scott Clawson, Judd Larned and Larry Holzman, Culligan Intl.
  •  Culligan Cares Update – Rob Kitzman, Dealer – Morro Bay, CA
  •  5-25 Year Service Awards
  •  Culligan Branding & Marketing 2019 – Al Patel & Rocky Novak, Culligan Intl.; Dennis Rupert, Dealer - Hillsdale, MI, and Paul Moorman, Dealer – Belleville, ON
  •  Household/C&I, Great Sales Follow-Up, and Best Practices – John Gallo, Andy Stednitz & Les Orr, Culligan Intl. & Dealer Panel
  •  Building Collaborative Relationships in your Team, Tracy Mambrino, PHR, SHRM-CP & Byron C. Pruitt, PHR, SHRM-CP, The Employers Association
  • What did you learn today?                           

6:00 PM – 10:00 PM: 2019 CDANA BEST OF THE BEST WELCOME RECEPTION



Saturday, March 23, 2019      

7:00 AM – 8:00 AM: CDANA Yoga on the Lawn by World Famous Yoga Instructor,

Suzanne Ketron (@crazyyogalove)

7:00 AM – 5:00 PM: CDANA REGISTRATION AND SWAG STORE OPEN

8:00 AM – 8:45 AM: 2019 CDANA BREAKOUT SESSIONS – GROUP 1 

9:00 AM – 9:45 AM:  2019 CDANA BREAKOUT SESSIONS – GROUP 1 (REPEAT)

  1. Growing BFC, Mike Bannister – Dealer, Tulsa, OK
  2. How to Give an Effective Presentation – Kyle LeMay – Packard Group
  3. Modern Office/Communication Tools – Katie Amaro – Hall’s Water
  4. Becoming a Collaborative Leader, Tracy Mambrino, PHR, SHRM-CP & Byron C. Pruitt, PHR, SHRM-CP, The Employers Association

10:00 AM – 10:45 AM: 2019 CDANA BREAKOUT SESSIONS – GROUP 2 

1:00 PM – 1:45 PM: 2019 CDANA BREAKOUT SESSIONS – GROUP 2 (REPEAT)

  1. Wearing the C: Leadership Lessons from the Greatest Captains and Coaches in Sports by Ross Bernstein, 2019 CDANA Keynote Speaker
  2. Maximizing Problem Water Opportunities, Gary Falkengren, Culligan Intl. and Dealer Panel
  3. C&I Success Stories & Best Practices –Chris Sopiarz, Culligan Intl.

11:00 AM – 1:00 PM: 2019 CDANA PRODUCT FAIR, LUNCH & VENDOR TALKS

                                               Vendor Talk Schedule:

11:00 AM – 11:15 AM: When and How to Clean Membranes, American Water Chemicals

11:15 AM – 11:30 AM: PFAS Remediation with Use of Purolite Ion Exchange Resin, Purolite

11:30 AM – 12:00 PM: BFC, Culligan Intl.

12:00 PM – 12:15 PM:  UV Disinfection, LUMINOR Environmental

12:15 PM – 12:30 PM:  PET vs Polycarbonate, CCC

12:30 PM – 12:45 PM: Ozone Bottle Sanitation, Steelhead

12:45 PM – 1:00 PM: Introducing new “Simple” EDI System, Snow Pure Water

2:00 PM – 4:00 PM:  2019 CDANA PRODUCT FAIR & VENDOR TALKS

                                               Vendor Talk Schedule:

2:00 PM – 2:15 PM: Financing Fundamentals, Foundation Finance

2:15 PM – 2:30 PM: Treating Gas in Water, Better Water Industries

2:30 PM – 3:00 PM: New Culligan Food Service Product Line, Culligan Intl.

3:00 PM – 3:15 PM:  Refresh Your Next Presentation, Premium Waters

3:15 PM – 3:30 PM: POU Better Thinking/Better Water, Waterlogic  

3:30 PM – 3:45 PM: Appropriate Antiscalant Application, Avista Technologies

3:45 PM – 4:00 PM: POU Coolers and Your ROI, Vertex Water Products  

4:00 PM 4:45 PM: 2019 CDANA BREAKOUT SESSIONS - Group 3

  1. Transferring Ownership – Tom Vitacco, Culligan Intl. & Peter Singler, Singler Law Corp.    
  2. Employee Evaluations – Heather Olson, Packard Group
  3. CDANA Community – Sheryl Bjorn, Stephanie Singler, & Paul Chavez, JSJ Productions, Inc. and Troy Macumber, Dealer – Marlette, MI
  4. The Checklist on Buying a Dealership – Justin Brazelton, Hall’s Water & Don Fuller, WaterCo

5:00 PM  EVENING ON YOUR OWN



Sunday, March 24, 2019  

7:00 AM – 8:00 AM: CDANA Yoga on the Lawn by World Famous Yoga Instructor, Suzanne Ketron (@crazyyogalove)

7:00 AM – 5:00 PM: CDANA REGISTRATION AND SWAG STORE OPEN

8:00 AM – 3:30 PM: 2019 CDANA RAPID FIRE GENERAL SESSION

  • Rapid Fire Session 1 – Move In/Move Out, Bill Debacker, Packard Group
  • Rapid Fire Session 2 – Selling Payments/Financing – Ken McCardel, McCardel Group
  • Rapid Fire Session 3 – The Stand-Up Meeting – Brennan Maroni
  • Rapid Fire Session 4 – Maximizing Your Media Exposure – Kennedy Communications
  • Rapid Fire Session 5 – Event Marketing, Kourtney Tarvin Erbes, Dealer – Bloomington, IL
  • Session 6 – Best in Class Customer Service - Selina Emlen, Culligan Intl.
  • 30 Year Service Awards
  • CDANA Next Generation Committee Project Updates
  1. Recruiting & Retaining Millennials – Luke Meredith, Dealer – Union Grove, WI & RJ Easton, Dealer – The. U.S. Water Culligan Group
  2. Service Efficiency & Service Management – Chris Lane II, Dealer – Hilton Head Island, SC
  • 2019 CDANA KEYNOTE - 2019 CDANA Keynote – The Champion’s Code: Building Relationships Through Life Lessons of Integrity and Accountability from the Sports Works to the Business World! – Ross Bernstein
  • What Did You Learn Today?          
  • Closed Dealer Discussion (DEALER ONLY)        

6:00 PM – 10:00 PM  CULLIGAN AWARDS BLUE & WHITE GALA on the USS MIDWAY AIRCRAFT CARRIER: Sales Hall of Fame Induction, Leading Edge Awards, Emmett J Culligan Awards