Wednesday, April 25, 2018
Opening Address by Scott Clawson - 10:00 AM
Branding Update with Kennedy, BAM and Randy Easton - 11:00 AM
Culligan Water has made significant steps in 2018 to become a top-of-mind water brand for all generations. We want consumers (both current and new) to increasingly see us as a lifestyle brand that improves water everywhere in the home. We will provide an update on progress and how dealers can maximize and benefit both locally and regionally.
New Drinking Water Options with Judd Larned - 1:30 PM
Drinking water is a huge opportunity for Culligan, and that includes offices, businesses of all sizes, as well as homes. Culligan is ready to attack all facets of the drinking water market with a new array of proprietary products that will give dealers a greatly enhanced opportunity to penetrate this huge market.
World Class Customer Experience With Brian Kennedy, Selina Emlen & Steve Gibson - 2:00 PM
Provide your front office team with the skills they need to deliver best in class service levels to your current and potential customers. The Customer Service Excellence Program consists of robust training and key reinforcement tools your team will use to Connect, Discover, Partner and Close with every person that calls your dealership. Empower your team to confidently own the conversation to advance more leads to appointments while providing your current customers with world class service.
Hiring Top Candidates with Kelley Mudgett - 3:00 PM
The world of recruiting is transforming. Hear about the latest trends on recruiting and compensation. Learn about hiring top candidates in a changing workforce.
Market Development & Acquiring New Businesses with John Gallo & Matthew Gilby - 3:30 PM
One of the most beneficial actions a dealer can undertake to build his or her business is to acquire a competitor. We have every tool, can provide any help, and are ready to assist any dealer with acquiring a competitor big or small. Hear from two dealers on their experience, the time to act is now!
Thursday, April 26, 2018
Tools for Commercial Lead Generation with Andy Stednitz & Shawn Wright - 8:00 AM & 11:00 AM
In this session, Shawn Wright of Chickisha, OK will share best practices for generating Commercial and Industrial leads in your market. Shawn has grown his C&I business dramatically over the past few years and will share strategies and tactics that are sure to help your dealership.
Service Selling with Bill Bauer, Bob Barnott & Charles Meyer - 8:00 AM & 11:00 AM
This program will show Culligan dealers how to increase their homeowner sales through existing service customers, as well as acquire new customers that are currently using off-brand equipment.
Route Optimization Strategies with John Jadrich & Robert Andersen - 8:00 AM & 11:00 AM
Maximize efficiencies and cost savings by optimizing your routed deliveries. Bob Andersen of ABS will share tips and technology he has used during his 15 years in the industry. Come see what our panel of dealers have experienced going through this process first hand.
Commercial for Small to Mid-Size Dealers with Andy Stednitz, Jim Stewart & Marcus Montez - 2:15 PM & 3:15 PM
Along with Ben Jarvis and Allen Windover, we will discuss real world success stories related to developing a viable commercial business. This session is highly recommended for dealers wanting to enter into the commercial market or expand their current operation.
Drinking Water at Every Appointment with Mike Gaeta, Stephen Gaeta & Lee McKinney - 2:15 PM & 3:15 PM
The most important water is the water that is consumed. Without proper planning, leading questions, appropriate testing and appropriate dialogue it's hard to move people from the status quo. We believe that our solution is the ONLY solution that makes sense. Using a presentation, 3rd party verification, technology and real time "issues focus" drinking water is no longer an add but a necessity.
Increased Sales Due to Financing with Karen Wood - 2:15 PM & 3:15 PM
This breakout is designed to share Karen's success in increasing system sales and household revenue by promoting sales vs. rentals, payments as opposed to price, and still increasing recurring revenue.
Strategic Deployment Process (SDP) with Frank Mochak, Allan Windover & DJ Shannahan - 3:15 PM
A session on the business process used by Culligan International and some Culligan dealers to organize, manage & execute their strategy. Come learn more about a simple and very effective way to stay on top of the key priorities within your dealership. SDP involves your entire team in the planning and execution of targeted actions to achieve your goals. Hear from several dealers who have already implemented the program and are having great success.
Leaving a Legacy: Passing on the Gift of Ownership with Robert (Skip) Heffernan, Ken Clark & Cindy Cerro - 4:15 PM
When you think about the future of your business and the employees you value, are you interested in rewarding the people that helped build your business? Is an ESOP a possible solution? Working together as a team and helping build the business through employee ownership has increased the new worth of all the employees at Culligan Total Water. Learn why Culligan Total Water is an employee owned business and how an ESOP works. We will take a realistic look at an employee ownership business model to help you understand if an ESOP is right for you. Selling the business to the employees was the right decision for Culligan Total Water.
Golden Handcuff Planning with Mike Bannister, Michael Pendergrass & Matthew Hulse - 4:15 PM
FRIday, April 27, 2018
Next Turning Crisis into Opportunity - 8:00 AM
All regions of North America experience disasters. Some disasters are large scale, such as hurricanes, forest fires and flooding. Others are more local, such as tornadoes, PFOA's or other contaminant alerts. In 2007, dealers have faced many of these disasters and with the proper planning, resources and execution, opportunities can result. Whether it's educating consumers, good public relations, Culligan solutions or providing goodwill trough charitable relief to victims, these are all valuable opportunities for your dealership. See what tools and resources are available and hear how dealers dealt with crises in 2017 in their local markets and turned them into positive opportunities through preparedness, response and recovery.
Next Generation Committee Update - 9:00 AM
Paperless Office with Kyle LeMay, Eric Wold & Kelly Kastner - 10:30 AM
UNCO Paperless Office initiative with the Packard organization presentation will cover the process of turning their organization into a paperless office machine. During the presentation, they will present the strategic plan of why they decided go paperless, how they now handle paperless office service calls, the challenges they face, the adaptation and successes and the future of paperless for the entire company/dealership.